Milton Glaser (born June 26, 1929, in New York City) is a graphic designer, best known for the I Love New York logo, his “Bob Dylan” poster, the “DC bullet” logo used by DC Comics from 1977 to 2005, and the “Brooklyn Brewery” logo. He also founded New York Magazine with Clay Felker in 1968.
Glaser was educated at Manhattan’s High School of Music & Art (now Fiorello H. LaGuardia High School of Music & Art and Performing Arts), graduated from the Cooper Union in 1951 and later, via a Fulbright Scholarship, the Academy of Fine Arts in Bologna under Giorgio Morandi.
In 1954 Glaser was a founder, and president, of Push Pin Studios formed with several of his Cooper Union classmates. Glaser’s work is characterized by directness, simplicity and originality. He uses any medium or style to solve the problem at hand. His style ranges wildly from primitive to avant garde in his countless book jackets, album covers, advertisements and direct mail pieces and magazine illustrations. He started his own studio, Milton Glaser, Inc, in 1974. This led to his involvement with an increasingly wide diversity of projects, ranging from the design of New York Magazine, of which he was a co-founder, to a 600-foot mural for the Federal Office Building in Indianapolis.
I Love New York campaign by Milton Glaser.
Throughout his career he has had a major impact on contemporary illustration and design. His work has won numerous awards from Art Directors Clubs, the American Institute of Graphic Arts, the Society of Illustrators and the Type Directors Club. In 1979 he was made Honorary Fellow of the Royal Society of Arts and his work is included in the Museum of Modern Art, the Victoria and Albert Museum, the Israel Museum and the Musee de l’affiche in Paris. Glaser has taught at both the School of Visual Arts and at Cooper Union in New York City. He is a member of Alliance Graphique International (AGI).
Glaser is the subject of the 2009 documentary film To Inform & Delight: The World of Milton Glaser.
Milton Glaser Inc.
Milton Glaser, Inc. was established in 1974 in Manhattan, and is still producing work in a wide range of design disciplines, including: corporate identities (logos, stationery, brochures, signage, website design, and annual reports), environmental and interior design (exhibitions, interiors and exteriors of restaurants, shopping malls, supermarkets, hotels, and other retail environments), packaging (food and beverage packaging), and product design. Some of the firm’s current clients include The Brooklyn Brewery, Jet Blue, Target, Coach, Trump, Eleven Madison Park, Alessi, Juilliard, The Rubin Museum of Art, Theatre For A New Audience, The School of Visual Arts, Bread Alone, and Philip Roth, amongst others.
In addition to Milton, this small Manhattan studio employs three designers (Nicholas Pattison, Sue Walsh, and Molly Kromhout) and a studio manager (Scarlett Rigby).
I chose to research Milton Glaser again for the bold color use and just using blocks of color to create his images. The bob Dylan poster is one of his most famous projects but he is known for his I “heart” New York campaign, which i thought would also be useful research for my project.
One of his more recent posters is the Barack Obama Hope Campaign Poster. Which again his style is shown very strongly in it.