Scher studied at the Tyler School of Art in Philadelphia, Pennsylvania, earning a Bachelor of Fine Arts in 1970, and was awarded a Doctor of Fine Arts Honoris Causa by the Corcoran College of Art and Design in Washington D.C. in 2001 and the Maryland Institute College of Art in Baltimore in 2008. In the 1970s she designed album covers for CBS Records and Atlantic Records, before moving into art direction for magazines. She worked at Time Inc. before forming her own design firm, Koppel & Scher. Since 1991, she has been a principal at the New York office of the Pentagram design consultancy.
Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients that includes, among others, Citibank, Bloomberg L.P., Bausch & Lomb, Coca-Cola, Time (magazine), Tiffany & Co., Perry Ellis (brand), The Public Theater, the Museum of Modern Art, Jazz at Lincoln Center, the Metropolitan Opera, the New York City Ballet, the New York Philharmonic, the Detroit Symphony Orchestra, the New Jersey Performing Arts Center, the New 42nd Street, the New York Botanical Garden, the United States Holocaust Memorial Museum, the Robin Hood Foundation, TheStreet.com and The Daily Show With Jon Stewart. She is a frequent design contributor to The New York Times, GQ and other publications. She has served on the board of The Public Theater and in 2006 was named to the Art Commission of the City of New York.
During the course of her career Scher has been the recipient of hundreds of industry honors and awards. Scher has been inducted into the Art Directors Club Hall of Fame (1998), received the Chrysler Design Award for Innovation in Design (2000), the AIGA Medal from the American Institute of Graphic Arts (2001), and the Type Directors Club Medal (2006). In 1996 Scher’s identity for The Public Theater won the Beacon Award for integrated corporate design strategy. Some of her work is in the permanent collection of the Museum of Modern Art and the Cooper-Hewitt, National Design Museum. Her album designs have earned her four Grammy Award nominations.
Scher married designer Seymour Chwast in 1973, divorced him 5 years later, then remarried him in 1989.
Paula Scher is known for her maps and using her own handwriting for her projects which is what i like and why i chose to research her. i think using your own handwriting to send a message is very personal and can help send a stronger message. She is also known for the Public posters which all off i love because of how different they all are but also for the many different layouts that she uses to achieve the right style.