Philippe Apeloig was born in Paris in 1962. He studied at the École Supérieure des Arts Appliqués Duperré and at the Ecole Nationale Supérieure des Arts Décoratifs. In 1983 and 1985 he was a trainee in Amsterdam, at the studio Total Design, where he was specially interested in typography. In 1985, he was taken on as graphic designer by the Musée d’Orsay in Paris. In 1988, he obtaineda scholarship of the Ministry of Foreign Affairs and went to Los Angeles to work with April Greiman. In 1993, ha was student at the Académie of France in Rome (Villa Medicis) where he did research into the design of letters.
After Los Angeles, Philippe Apeloig came back to Paris to create his own studio. In 1993 he was appointed artistic director of the magazine “Le Jardin des Modes”. From 1992 to 1998, he taught typography at the Ecole Nationale Supérieure des Arts Décoratifs. In 1999 the Cooper Union School of Art of New York recruited Philippe Apeloig as graphic design professor. He had a full time faculty position and became the curator of Herb Lubalin Study Center of Design and Typography. He stayed in the U.S. until 2003. In 1997, he became artistic consultant for the Louvre and artistic director as of 2003. Philippe Apeloig created, among others, the visual identity of the Musée d’Art et d’Histoire du Judaïsme in Paris, of UAV (Istituto Universitario di Architettura di Venezia) in Venice and of ‘Brésil, Brésils’, Brazil Year in France. Philippe Apeloig is member of the AGI (Alliance Graphique Internationale)
His poster style is interesting but still has that bold catching thing that makes you want to look back at it. i would like to try and capture this in my posters.